What is it about?
Hollywood has a strong connection to fashion. The classic fashion musical Roberta, starring Fred Astaire, Ginger Rogers, and Irene Dunne, was a hit in Bucharest, just as everywhere in the cinema-consuming world. The paper examines Hollywood productions’ distribution, reception, and influence, using Roberta as a case study.
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Why is it important?
The text discusses the strong connection between Hollywood and fashion, using the musical "Roberta" as a focal point. It delves into the distribution, reception, and impact of Hollywood productions, with a focus on the captivation of audiences in Bucharest and around the world.
Perspectives
The connection between Hollywood and fashion has always been strong. The classic musical "Roberta," starring Fred Astaire, Ginger Rogers, and Irene Dunne, captured the hearts of audiences in Bucharest and worldwide. This paper explores Hollywood productions distribution, reception, and impact, using "Roberta" as a focal point. The movie premiered in Bucharest seven months after its initial release in March 1935, at the Capitol and Roxy cinemas, then American, and finally, Orfeu, until early 1937. Despite its imperfections, "Roberta" provides valuable insights into the social, cultural, aesthetic, and political landscape of the United States, Hollywood, and 1930s Bucharest.
Dr. Sonia Doris Andras
Gheorghe Sincai Institute for Social Studies and the Humanities
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This page is a summary of: ROBERTA AT THE CAPITOL AND ROXY: FASHION, CINEMA, AND MODERNITY IN INTERWAR BUCHAREST, ANUARUL INSTITUTULUI DE CERCETĂRI SOCIO-UMANE „GHEORGHE ŞINCAI”, April 2023, Editura Academiei Romane,
DOI: 10.59277/icsugh.sincai.26.11.
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