What is it about?
This study analyses the coopetition strategy adopted by wineries in Southern Brazil with the support of local formal institutions to promote their internationalization. A multiple case study with 21 interviews with wineries and formal institutions of the industry was carried out.
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Why is it important?
Despite the relevance of formal instutional agents, not all wineries involved have joined the project, because it promotes the internationalization unevenly through the competitive advantage while enhancing the differences between the wineries.
Perspectives
The main contributions are expanding the knowledge about coopetition by understanding the role of formal institutional agents and promoting the international competitiveness of firms in the wine industry.
Dr Silvio L de Vasconcellos
Associacao Escola Superior de Propaganda e Marketing
Read the Original
This page is a summary of: Revista de Administração da UFSM, Revista de Administração da UFSM, Universidad Federal de Santa Maria,
DOI: 10.5902/19834659.
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