INFLUENCE OF CORPORATE BRANDING ON LAUNCHING ORGANIC COSMETICS BRAND IN COSMETICS CHAIN IN CYPRUS

JOHN TEMPERLEY, OLEKSIY MAKARYCHEV, HANS RUEDIGER KAUFMANN, HARITINI TSANGARI
  • International Journal of Management Cases, January 2011, GSE Research Limited
  • DOI: 10.5848/apbj.2011.00052

The authors haven't finished explaining this publication. If you are the author, sign in to claim or explain your work.

Read Publication

http://dx.doi.org/10.5848/apbj.2011.00052

The following have contributed to this page: Hans Ruediger Kaufmann