BEHAVIOURAL BRANDING THE INTERDISCIPLINARY HILTI CASE

HANS RUEDIGER KAUFMANN, MARTIN CAJTHAML, MICHAEL M. MEIER
  • International Journal of Management Cases, January 2007, GSE Research Limited
  • DOI: 10.5848/apbj.2007.00036

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http://dx.doi.org/10.5848/apbj.2007.00036

The following have contributed to this page: Hans Ruediger Kaufmann