What is it about?
This article analyzes how Spanish universities are increasingly offering degrees that combine marketing and public relations, a trend compared with Portugal, the US, and the UK. It explores the historical separation and recent integration of both fields in academia, highlighting differences in educational systems and professional demands across countries
Featured Image
Photo by Clark Van Der Beken on Unsplash
Why is it important?
This comparison is important because it highlights how different countries approach the integration of marketing and public relations in university education. Understanding these differences helps improve academic programs, aligns training with job market needs, and encourages international best practices in organizational communication.
Perspectives
I believe this research is essential because it reveals how academic programs must adapt to the evolving needs of the communication sector. By comparing different countries, we can learn best practices and ensure our graduates are better prepared for the integrated demands of today’s job market.
Montserrat María Vázquez Gestal
Universidade de Vigo
Read the Original
This page is a summary of: Discussions on Public Relations and Marketing: Trends in Spanish University Degrees. Comparative Study on Portugal, the US and the UK, Revista Internacional de Relaciones Públicas, June 2020, Revista Internacional de Relaciones Publicas,
DOI: 10.5783/rirp-19-2020-09-157-178.
You can read the full text:
Contributors
The following have contributed to this page
