What is it about?
The study explains how consumers’ low awareness of GST affects their jewellery buying behaviour. It finds that many buyers misunderstand GST, feel jewellery has become costlier, and therefore purchase less often. Consumers still prefer local unorganised jewellers due to trust and flexible pricing, showing that limited GST knowledge shapes their choices.
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Why is it important?
It is important because understanding GST helps consumers make informed jewellery purchase decisions. When people know how GST works, they can judge prices correctly, avoid misunderstandings, and trust billing transparency. For jewellers, higher GST awareness builds customer confidence, supports formal and ethical business practices, and reduces dependence on unorganised sellers. For policymakers, it shows where awareness is low and helps design better education programs. Overall, this study is important because it highlights how tax knowledge influences buying behaviour, trust, spending patterns, and the growth of the organised jewellery market.
Perspectives
This study is important from a broader perspective because it shows how a lack of GST awareness shapes consumer behaviour, trust, and spending in the jewellery market. When buyers do not understand how GST affects prices, they often feel jewellery is overpriced and reduce their purchases. This influences the overall jewellery industry, affecting both organised and unorganised sectors. From a policy perspective, the findings highlight the need for better GST education to build transparency and support formal retail growth. From a consumer perspective, improved awareness can lead to informed decisions, fair pricing, and greater confidence in jewellery buying.
mallikrjuin Konnur
BLDE Association
Read the Original
This page is a summary of: Effect of Goods and Services Tax Awareness on Jewellery Purchase Behaviour, Journal of Global Economics Management and Business Research, November 2025, IK Press,
DOI: 10.56557/jgembr/2025/v17i39953.
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