What is it about?
This paper addresses the elements that must be considered in order to build customer loyalty.
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Why is it important?
This study considered the participation of entrepreneurs who start out with little knowledge of marketing strategies and learn them on a day-to-day basis.
Perspectives
From my perspective, this work shows a part of the whole picture regarding marketing strategies in the real world.
Javier Carrera Jimenez
Universidad Politecnica Salesiana
Read the Original
This page is a summary of: Evaluación de las estrategias de marketing utilizadas por los emprendedores para fidelizar a sus clientes, JOURNAL BUSINESS SCIENCE, December 2023, Editorial Universitaria de la Universidad Laica Eloy Alfaro de Manabi,
DOI: 10.56124/jbs.v4i2.0008.
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