Assessing the quality of translated school mottos

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Quality evaluation is hard. I have tested the feasibility of House’s model (2015) by appling it to assess the official translation of the BFSU motto. Two areas seem in need of adjustment. One, in regard to the rise of English as a language of global communication, it is proposed that more broad-based English norms than those of English as a native language be established for the purpose of adjudicating cultural filtering. Two, the use of corpus-based contrastive pragmatics is expanded to gauge the justifiability of overt as well as covert mismatches. While the errors identified by such a modified model are better intersubjectively verifiable, it remains to see how social research can be incorporated into the system to assess the degrees different errors may impact on the perceived quality of a translation.

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