The Mediating Effect of Quality and Prestige on the Relationship between Brand Globalness and Purchase Likelihood of HTC Mobile Phone

Massoud Moslehpour, Van Kien Pham, Selman Yumnu
  • International Business Research, December 2013, Canadian Center of Science and Education
  • DOI: 10.5539/ibr.v7n1p94

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http://dx.doi.org/10.5539/ibr.v7n1p94

The following have contributed to this page: Dr Massoud Moslehpour