Disruptive Attributes and Women Consumers’ Attitude when Using Mobile Retailing
What is it about?
This study aims to examine the structural relationship between disruptive attributes and women consumers’ attitude when using Mobile Retailing.
Why is it important?
It is vital for retailers to entice female consumers to buy their products. The sellers are able to re-observe and alter their marketing approaches to specific target markets and earn a competitive advantage by recognizing their customers’ personal attitudes and subjective norms, all of which may affect their behavior.
The following have contributed to this page: Professor Dr Norazah Mohd Suki and Assoc. Prof. Dr. Norbayah Mohd Suki