The Influence of Customer Knowledge on CRM Performance of Malaysian ICT Companies: A Structural Equation Modeling Approach

• Hadi Nejatian, Ilham Sentosa, Shishi Kumar Piaralal, Abdul Manaf Bohari

• International Journal of Business and Management, June 2011, Canadian Center of Science and Education
• DOI: 10.5539/ijbm.v6n7p181