The Influence of Customer Knowledge on CRM Performance of Malaysian ICT Companies: A Structural Equation Modeling Approach

  • Hadi Nejatian, Ilham Sentosa, Shishi Kumar Piaralal, Abdul Manaf Bohari
  • International Journal of Business and Management, June 2011, Canadian Center of Science and Education
  • DOI: 10.5539/ijbm.v6n7p181

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