Social networks offer 'unconventional alliances' for development of social capital
What is it about?
The costs in social networking can be high, because much time can be wasted on activities, which does not provide value. However, social networks can offer opportunities through acces to the development of unconventional alliances for growth of social capital.
Why is it important?
Social networking per se does not lead to economic gains. Entrepreneurs with a 'feel for the game' has the ability to effectuate their networks. Innovative cooperation between entrepreneurs and partners unlike each other and with complementary skills and roles, termed 'unconventional alliances' can improve social capital and economic gains.
The following have contributed to this page: Associated Professor Tove Brink and Professor Gunnar Lind Haase Svendsen