The effect of consumer innovativeness in the acceptance of a new food product. An application for the coffee market in Spain

R. Barrena-Figueroa, T. Garcia-Lopez-de-Meneses
  • Spanish Journal of Agricultural Research, July 2013, Instituto Nacional de Investigacion y Tecnologia Agraria y Alimentaria (INIA)
  • DOI: 10.5424/sjar/2013113-3903

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