What is it about?
Given the growth of multinationals, it is important that managers learn whether strategic planning enhances firm performance in cross-cultural situations. Using an international sample of firms, this study found that the general planning-performance model is relevant across the cultures sampled. While there appears to be little direct relationship between culture and planning, culture did moderate the planning-performance relationship. Furthermore, specific cultural values were found to account for some of the cross-cultural differences in the planning-performance relationship. Implications for management and future research are discussed.
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Why is it important?
One of the early empirical studies examining the culture-planning and performance relationship. Publication date is 2007 NOT 1970!
Perspectives
Culture appears to moderate the planning-perfomance relationship even though there is little direct association between culture and planning processes per se.
Dr Richard C. Hoffman
Salisbury University
Read the Original
This page is a summary of: The Strategic Planning Process and Performance Relationship: Does Culture Matter?, Journal of Business Strategies, January 1970, Sam Houston State University Library,
DOI: 10.54155/jbs.24.1.27-48.
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