What is it about?
Short video portraits are proliferating: from the now-defunct platform Vine to Facebook and Instagram. This article brings insights from the art world genre of moving image portraiture, surveying works from Andy Warhol's "Screen Tests" to Candice Breitz's recent project "The Woods". A precursor to the video portraits on social media is identified in the Special Broadcasting Service (SBS) TV ID campaign that featured the faces of 1000 viewers.
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Why is it important?
Holding a pose for a snapshot is a skill that anyone in the proximity of a camera phone has to learn almost from birth. But now with the increasing everyday recording of video, these vernacular portraits are being stretched across time. This article helps understand the strategies of artists, portrait subjects and viewers when portraits are temporally extended.
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This page is a summary of: This Face, Here, Now: Moving Image Portraiture, Journal of Asia-Pacific Pop Culture, January 2017, The Pennsylvania State University Press,
DOI: 10.5325/jasiapacipopcult.2.1.0073.
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