The Influence of Perceived Brand Quality and Perceived Brand Prestige on Purchase Likelihood of iPhone and HTC Mobile Phone in Taiwan

Massoud Moslehpour, Nguyen Thi Le Huyen
  • Research in Business and Management, January 2014, Macrothink Institute, Inc.
  • DOI: 10.5296/rbm.v1i1.4882

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http://dx.doi.org/10.5296/rbm.v1i1.4882

The following have contributed to this page: Dr Massoud Moslehpour