Measuring the influence of customer-based store brand equity in the purchase intention

  • Cristina Calvo Porral, Valentín-Alejandro Martínez Fernández, Oscar Juanatey Boga, ean-Pierre Lévy Mangín
  • Cuadernos de Gestión, March 2015, Instituto de Economia Aplicada a la Empresa (IEAE)
  • DOI: 10.5295/cdg.130408cc

Measuring the influence of store brand equity in purchase intention

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The following have contributed to this page: Dr Cristina Calvo-Porral