What is it about?
The study aims to apply the social marketing concepts and framework and develop a marketing mix for reducing social stigma associated with help-seeking behaviour among individuals dealing with mental illness. The study examines perception of practitioners involved in mental well-being services on factors that influence selection of mental health services. This paper highlights the role of social marketing in promoting behavioural change and improving help-seeking behaviour to address mental illness.
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Why is it important?
The discipline of social marketing can become an important driver for change in terms of brining behavioural change. Social marketing involves adapting commercial marketing theories and practices for supporting campaigns for social change. There is a need to examine how contemporary marketing practices can help to promote mental health service.
Perspectives
The study adds to the body of knowledge of social marketing by of proposing a social marketing framework that can enable service providers to create awareness and reduce the stigma associated with seeking help for mental illness. The study could help community- based services in mental to Promote help-seeking behaviour. The findings indicate that adapting the marketing mix for social marketing can creative positive attitude towards mental health and its services. Emotional or interpersonal problems carries social stigma and Confidentiality and safe space for counselling can create a conducive environment for help-seeking. Social media and influencers can contribute to create awareness on the benefits of mental well-being will bring in a social change to accept counselling services.
Dr. Mahesh Luthia
Chetana's Institute of Management and Research
Read the Original
This page is a summary of: Social Marketing Mix : A Framework for Promoting Mental Health Services, Journal of Information Systems Engineering & Management, January 2025, Science Research Society,
DOI: 10.52783/jisem.v10i5s.644.
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