What is it about?
This review objectives are: (1) To determine key themes related to pharmaceutical digital marketing that have an impact on non-prescription drug consumers. (2) To identify if there is a knowledge gap in the non-prescription drug digital marketing literature.
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Why is it important?
This review indicates the need to conduct further research addressing the pharmaceutical digital marketing topic and its various ramifications.
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This page is a summary of: Pharmaceutical Digital Marketing of Non-prescription Drugs: A Systematic Scoping Review, Research Journal of Pharmacy and Technology, February 2022, A and V Publications,
DOI: 10.52711/0974-360x.2022.00157.
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