What is it about?
The paper identifies ten top-funded companies in the field; our main findings suggest that these companies scaled up by developing a platform for a wide range of users, in contrast to specific demography and disease. We recommend that new digital companies in healthy longevity prioritize employers in customer acquisition and align incentives between patients and payers with the help of digital health data to improve transparency on return on investment.
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Why is it important?
Digital health companies can address significant healthcare challenges and mitigate the demographic impact on the health system. Healthcare value delivery becomes increasingly complex based on multiple health problems, different treatment methods, and payment schemes, various care methods, and payment schemes; therefore, scaling up a healthcare solution is not trivial, especially for new companies.
Perspectives
Writing this article was a great pleasure as it has co-authors with whom I would like to have long-standing collaborations. To date, little work has been done from the perspective of the business model in digital health companies. We used venture databases and a business model framework to describe top-funded companies. We performed literature and desk research to specify which business model elements helped them scale up.
Wasu Mekniran
ETH Zurich
Read the Original
This page is a summary of: Scalable Business Models in Digital Healthy Longevity: Lessons from Top-Funded Digital Health Companies in 2022, January 2023, Scitepress,
DOI: 10.5220/0011778400003414.
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