Analysis of Tripadvisor Acceptance in Indonesia using Technology Acceptance Model 2: Case Study of E-Ticketing in Solid Travel Consumers

What is it about?

This study is aimed to determine the Acceptance of E-Ticketing on TripAdvisor in Solid Travel Batam. The respondents of this research were Solid Travel consumers who have made transactions using the e -ticketing system on TripAdvisor. The sample size for this study was 260 respondents. The sampling technique using the purposive sampling method with the Slovin formula. In this research, data were collected through questionnaires given to respondents through the google form link. This research used the descriptive method. This method is done by using the Validity Test, Reliability Test, Linearity Test, and SEM (Structural Equation Model) Test. The results of this study are all variables in the TAM 2 (Technolog y Acceptance Model 2) model correlate with each other.

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Photo by Arian Darvishi on Unsplash

Photo by Arian Darvishi on Unsplash