What is it about?
Our latest study revealed 3 strategies that health insurers can use digital health to their advantage and reimagine preventive care. We interviewed an innovation expert and analyzed data based on a business model innovation framework to formulate three strategies for insurers to master the emerging healthy longevity and personalized health paradigm. Find out more in our paper!
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Why is it important?
To date, not enough work has been done from the perspective of health insurers in digital preventive care. Even though health insurers are in a great position to enable preventive medicine and mitigate an exploding chronic disease burden.
Perspectives
Three strategies to consider 1. cost leadership with digital chronic disease management 2. offer a comprehensive health information platform with add-on care services (esp. for stigmatized conditions) 3. improvement of customer experience at each user touch point
Wasu Mekniran
ETH Zurich
Read the Original
This page is a summary of: Reimagining Preventive Care and Digital Health: A Paradigm Shift in a Health Insurance’s Role, January 2024, Scitepress,
DOI: 10.5220/0012400300003657.
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