What is it about?
This study investigates the role of social media during the 2020 presidential election in Poland, held amidst the COVID-19 pandemic. The primary motivation behind the research was to explore the relationship between voters’ social media activity.
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Why is it important?
The central hypothesis was that the social media activities of presidential candidates constituted a crucial component of their electoral campaigns. Methodologically, the study combined media content analysis, statistical analysis, and comparative analysis to evaluate the data. The findings confirm that candidates’ presence and promotional efforts on social platforms significantly influenced voter engagement and preference, underlining the growing importance of social media in modern political communication.
Perspectives
Writing this article was a great pleasure as it has co-authors with whom I have had long standing collaborations.
Associate Professor Evelina Kristanova
SWPS Uniwersytet Humanistycznospoleczny
Read the Original
This page is a summary of: Social Media and the 2020 Presidential Election in Poland: Survey Research, Journal of Internet Social Networking and Virtual Communities, August 2025, IBIMA Publishing,
DOI: 10.5171/2025.225059.
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