What is it about?

This paper introduces principles and guidelines for individual behavior and business organizations derived from the Buddhist worldview. The paper argues that the realization of Buddhist values is needed for creating mindful markets in which mindful consumption and mindful entrepreneurship are mutually reinforcing.

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Why is it important?

The paper highlights that mindful consumption is (i) wise (it supports the genuine well-being of individuals), (ii) non-violent (does not involve hurting other sentient beings), and (iii) compassionate (it helps others to satisfy their needs). Furthermore, the paper argues that mindful entrepreneurship involves the application of Buddhist values and virtues in business activities, including production and trade.


The paper contributes to the field of Buddhist economics and it is useful for everyone who wants to have an insight into Buddhist business and Buddhist consumer behavior.

Dr Gábor Kovács
Budapesti Corvinus Egyetem

Read the Original

This page is a summary of: Buddhist Values for Creating Mindful Markets, Journal of Management Spirituality & Religion, February 2021, International Association of Management Spirituality & Religion, DOI: 10.51327/ugeh7597.
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