Stage of organisation, approach to business and performance
What is it about?
The study investigated how the business orientation of architectural firms change with their life cycles and which business orientations tend to lead to better performance at different stages of firms life-cycles
Why is it important?
Researchers have suggested that firms adopt business orientations that fit their firm life-cycle stages. Little was however known about the orientations that seem to be more appropriate at different stages. As such, architectural firms in particular tend to run on ad-hoc basis as shown in previous study by the researcher. This study provides an insight into the fits of business orientations and life-cycle stages.
The following have contributed to this page: Dr Adedapo Adewunmi Oluwatayo