What is it about?

This is a short Case Study that can be used to get students to debate issues surrounding behavioural and cultural change in organizations. It can be used at the Undergrad and grad level, but is probably better suited to undergrad OB and Change classes.

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This page is a summary of: Case Study - Alpha, Project Management Research and Practice, November 2016, UTS ePress,
DOI: 10.5130/pmrp.v3i0.5040.
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