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This page is a summary of: E-Ticarette Kampanya Performansının Yatırım Getirisi, Müşteri Segmentasyonu ve Zamanlama Açısından Analizi: Türkiye’de Bir Uygulama, Dumlupınar Üniversitesi Sosyal Bilimler Dergisi, July 2026, Dumlupinar University Journal of Social Sciences,
DOI: 10.51290/dpusbe.1879215.
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