What is it about?
A strengths, weaknesses, opportunities, and threats (SWOT) analysis has become a key tool used by businesses for strategic planning.
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Why is it important?
This study contributes in several ways to the understanding of SWOT analysis and provides a basis for future investigations. First, to the best of our knowledge, this review is the first to evaluate the SWOT literature in different fields
Perspectives
It fills the knowledge gap in the strategic planning context by interactively and historically reviewing the SWOT literature conducted over the last 60 years. Moreover, this study critically discusses the use of SWOT in five major different fields, offering a completely new collective perspective of SWOT analysis as a strategic tool.
Dr Mostafa Ali Benzaghta
Misuratu University
Read the Original
This page is a summary of: SWOT analysis applications: An integrative literature review, Journal of Global Business Insights, March 2021, University of South Florida Libraries,
DOI: 10.5038/2640-6489.6.1.1148.
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