What is it about?
This research examines how Jordan employed overlapping communication strategies to strengthen its global public diplomacy efforts. It's a significant contribution as there's limited existing research on Jordan's public diplomacy, making this study valuable for understanding Jordan's diplomatic practices on a national, regional, and international scale. Given the complexities brought about by globalization, effective communication is crucial for nations to promote their public diplomacy, which encompasses both domestic and foreign audiences. The study specifically focuses on three communication strategies: individual, relational, and holistic logic.
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Why is it important?
This research holds importance for several reasons. Firstly, it addresses a gap in the existing literature by providing valuable insights into Jordan's public diplomacy efforts. Secondly, it highlights the need for nations to employ effective communication strategies in a globalized world to successfully engage both domestic and foreign audiences. Additionally, the study's findings shed light on how Jordan strategically uses overlapping communication approaches to enhance its public diplomacy on various levels.
Perspectives
For individuals interested in international relations and diplomacy, this research offers a unique perspective on Jordan's diplomatic practices and provides valuable insights for understanding the complexities of global public diplomacy efforts. Policymakers and diplomats may find this research particularly relevant as it offers practical strategies for strengthening a country's public diplomacy. Additionally, researchers in the field of communication and diplomacy may appreciate the qualitative systematic literature review approach employed in this study. The research provides a solid foundation for future quantitative analysis on public sentiment towards Jordan's public diplomacy efforts. Overall, this research contributes significantly to the discourse on public diplomacy and communication strategies in international relations.
Dr Emad Ayasreh
Yarmouk University
Read the Original
This page is a summary of: OVERLAPPING COMMUNICATION LOGIC FOR GLOBALIZING PUBLIC DIPLOMACY: THE CASE OF JORDAN, Journal of Liberty and International Affairs, January 2023, Journal of Liberty and International Affairs, Institute for Research and European Studies - Bitola,
DOI: 10.47305/jlia2392157a.
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