Discard of Custom-made Garments among Female Students of University of Cape Coast, Cape Coast, Ghana

What is it about?

The research investigated the factors that lead to the discard of custom-made garments among female students at the University of Cape Coast, Ghana. Using a descriptive survey design with 246 participants, the study found that constructional issues such as poor stitching, improper fit, uncomfortable linings, and faulty notions were the main reasons for garment discard. Traditional outfits like Slit and Kaba were most frequently discarded. The study highlights the importance of quality garment construction and proper fit to reduce waste and increase satisfaction with custom-made clothing.

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Photo by Markus Winkler on Unsplash

Photo by Markus Winkler on Unsplash

Why is it important?

The study is important because it highlights key quality issues in custom-made garments that lead to dissatisfaction and premature discard, particularly among young consumers. By identifying poor stitching, fit, uncomfortable linings, and faulty notions as major causes, the research draws attention to areas in garment construction that require improvement. This can help dressmakers enhance their practices, reduce clothing waste, improve customer satisfaction, and promote more sustainable clothing consumption. It also provides useful insights for fashion educators, students, and industry professionals aiming to improve garment quality and longevity.

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