What is it about?
The paper presents the results of using the cognitive mapping method to analyze mes-sages from video bloggers popular among Russian youth about protest actions in Russia in 2019-2020.
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Why is it important?
The cognitive mapping method has not previously been used to interpret the information messages of representatives of the protest movement in modern Russia. The objective of the study is to identify value attitudes, priorities, individual logical chains of opinion leaders in the Russian-language segment of YouTube video hosting. The research sample was built according to a 2-step model, including the selection of the 20 video bloggers most popular among Russian protest youth and the selection of information materials for further analysis. For each leader of public opinion, several cognitive maps were built regarding the coverage of protest actions in 3 cases (protests in Yekaterinburg in 2019, in Moscow after the elections to the Moscow City Duma in 2019, in Khabarovsk in 2020).
Perspectives
The cognitive mapping method made it possible to analyze the perception and interpretation of protest actions by leaders of public opinion, who are opposed to the ruling party. The results of cognitive mapping reveal the value system of interpreters of political events popular among young people. The system of values, expressed in the interpretation of protest actions, presupposes the dominance of liberal guidelines, ideas of the rule of law and civil society.
Nikolai Grishin
Saint Petersburg State University
Read the Original
This page is a summary of: The Mobilization of Youth Political Protest and Russian Video Bloggers: Cognitive Mapping Results, Galactica Media Journal of Media Studies, June 2021, Limited Liability Company Scientific Industrial Enterprise - Genesis. Frontier. Science,
DOI: 10.46539/gmd.v3i2.155.
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