What is it about?
The general problem is the lack of a global standardization in communication for tourism business transactions as each unique related industry business operates in a decentralized manner. There is complexity within the international tourism system, the ability to share resources can be challenging for the global tourism industry. This publication, specifically the opening chapter is about providing some of the leadership voices of external stakeholder groups and developing suggested public policy, which requires the need to find balanced solutions in a competitive market economy.
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Why is it important?
Tourism has so much to offer for worldwide interconnectedness. The emphasis and the hopeful alignment of global tourism is to integrate an advanced operating tourism learning model that is provided in the publication, through education for tourism industry collaboration to find harmony and synergy in the commonality of humanity in sharing of our sense of place.
Perspectives
What makes tourism different than other global business sectors? Everything is intertwined. It is the world's largest business operation that has the intention of only doing pure good for everyone. Helping to develop or rebuild communities, it begins with tourism as welcoming hosts of hospitality. Our industry is the collective synergies of all societies, bonding together for the greater good of people, before profits so that the opportunity to provide fair trade success is gained through reciprocity in our service providers.
Joanne Paulette Gellatly
George Brown College
Read the Original
This page is a summary of: Teaching Tourism, February 2022, Edward Elgar Publishing,
DOI: 10.4337/9781800374560.
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