What is it about?
The operation of SMA companies, just as is the case with other ‘data companies’ – firms that leverage data as core assets and drive continuous returns by collecting data and then using it to develop value – raises important concerns about privacy, social sorting and profiling of individuals, and surveillance. This entry first provides a broad overview of the SMA industry and then critically evaluates it with respect to these concerns.
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Why is it important?
Important implications for privacy
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This page is a summary of: Social media analytics companies, October 2022, Edward Elgar Publishing,
DOI: 10.4337/9781800374263.sma.companies.
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