Market Segmentation and Buying Behaviour in the Islamic Financial Services Industry

Rusnah Muhamad, T.C. Melewar, Sharifah Faridah Syed Alwi
  • Edward Elgar Publishing
  • DOI: 10.4337/9780857936028.00023

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http://dx.doi.org/10.4337/9780857936028.00023

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