What is it about?
This is a book chapter on consumer preference about buying in supermarket and traditional retails market in Ho the regional capital of the Volta region.
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Why is it important?
It is important for understanding the factors that shape consumer interests and preferences in Ghana
Perspectives
It is an addition to the empirical literature on supermarket retailing in Africa.
Professor Emmanuel Kojo Sakyi
University of Ghan
Read the Original
This page is a summary of: Understanding consumers' preference of purchasing items from supermarkets as opposed to traditional markets in Ghana, January 2022, Taylor & Francis,
DOI: 10.4324/9780367854300-4.
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