What is it about?

This is a chapter in Russell Belk and Rosa Llamas, Rosa, The Routledge Companion to Digital Consumption. New York, NY: Routledge (2013). It is based essentially on the very innovative dissertation by Dr. Handan Vicdan, under the supervision of the well-known critical-postmodern scholar Prof. A. Fuat FIRAT. Nikhilesh Dholakia added wider dimensions to the basic structure of Handan's work.

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Why is it important?

For centuries, medicine and medical treatment have been top-down approaches, with the expert practitioner telling the lay patient what to do and not do. This world of "Medicine 1.0" is gradually changing... in "Medicine 2.0" there are increasingly open opportunities for contributions by and dialogues involving patients, social workers, nurses, even relatives. This paper provides an early window into such changes.


Dr. Handan Vicdan is now a a major b-school in France and continues to work on this and related topics. In the meanwhile, Fuat FIRAT and I are pursuing the broader idea underlying such "Digital 2.0. 3.0, 4.0" etc. trends -- the idea of the rise of the "construer", the entity that transcends the passive and oft-manipulable consumers.

Dr Nikhilesh Dholakia
University of Rhode Island

Read the Original

This page is a summary of: Medicine 2.0 and beyond, Taylor & Francis, DOI: 10.4324/9780203105306.ch18.
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