What is it about?
This is a chapter in Russell Belk and Rosa Llamas, Rosa, The Routledge Companion to Digital Consumption. New York, NY: Routledge (2013). It is based essentially on the very innovative dissertation by Dr. Handan Vicdan, under the supervision of the well-known critical-postmodern scholar Prof. A. Fuat FIRAT. Nikhilesh Dholakia added wider dimensions to the basic structure of Handan's work.
Why is it important?
For centuries, medicine and medical treatment have been top-down approaches, with the expert practitioner telling the lay patient what to do and not do. This world of "Medicine 1.0" is gradually changing... in "Medicine 2.0" there are increasingly open opportunities for contributions by and dialogues involving patients, social workers, nurses, even relatives. This paper provides an early window into such changes.
Read the Original
This page is a summary of: Medicine 2.0 and beyond, Taylor & Francis, DOI: 10.4324/9780203105306.ch18.
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Google Scholar Page: A. Fuat FIRAT
Keep following this scholar for exciting new work on the "construer" and more....
Google Scholar Page: Nikhilesh Dholakia
Besides the "construer" concept and related works with Fuat, Nik is making inroads in terms of developing other critical perspectives on business and its constituents.
Handan Vicdan: In Lyon
Follow her work via this link.
SSRN Pre-Publication Version
The pre-publication manuscript version is available at this SSRN link.
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