Consumer perception of poultry production’s influence on meat safety and quality

What is it about?

Protecting consumers from foodborne infections is a high public health priority. We have shown which stations from meat production to consumption are involved in this from the consumer's point of view and how decontamination measures are assessed and accepted by consumers.

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Photo by Karol Klajar on Unsplash

Photo by Karol Klajar on Unsplash

Why is it important?

Our results close the gap of previous findings on consumer knowledge in Germany about the influence of different aspects of meat production. It becomes clear that consumers' assessment of the issues of safety of irradiated meat and safety of organic meat vs. conventionally produced meat is not in agreement with scientific findings.