What is it about?
Information, education, and communication materials should be created following target audience knowledge, aptitude, and practices.
Featured Image
Photo by Miguel Henriques on Unsplash
Why is it important?
Most campaign in Africa do not integrate target audience information need when encoding development ideas into graphic media. The result is often production of ineffective graphic media with grave consequences for development.
Perspectives
When target audience conditions are taken into account to prepare graphic design for development communication, it often leads to achieving the desired overall communication goal.
Professor of Graphic Design and Communication Sylvester Zifegha Ebigbagha
Niger Delta University
Read the Original
This page is a summary of: Graphic Communication for Development in Africa: Target Audience Perception and Response, AFRREV IJAH An International Journal of Arts and Humanities, February 2016, African Journals Online (AJOL),
DOI: 10.4314/ijah.v5i1.3.
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