What is it about?
The making of information, education, and communication materials to support campaign becomes more effective when the graphic designer and target audience are involved.
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Why is it important?
The making of effective graphic media fosters the achievment of development goals.
Perspectives
The making of ineffective graphic media is a key reason for failure of most development communication campaigns, particularly in developing regions such as in Africa. Communication approaches such as the participatory one, which embed the graphic encoder and target audience in the media production process, often produce satisfactory results.
Professor of Graphic Design and Communication Sylvester Zifegha Ebigbagha
Niger Delta University
Read the Original
This page is a summary of: Major development communication paradigms and practices: Implications for graphic communication, African Research Review, June 2016, African Journals Online (AJOL),
DOI: 10.4314/afrrev.v10i3.21.
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