Brand Equity and Brand Loyalty in the Internet Banking Context: FIMIX-PLS Market Segmentation

  • Sandra Maria Correia Loureiro, Francisco Javier Miranda
  • Journal of Service Science and Management, January 2011, Scientific Research Publishing, Inc,
  • DOI: 10.4236/jssm.2011.44054

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http://dx.doi.org/10.4236/jssm.2011.44054

The following have contributed to this page: Dr F. Javier Miranda

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