What is it about?
This research uses elasticity analysis to evaluate the impact of pricing innovation on the commercial performance of telecommunication industry Companies in Congo Brazzaville. As a first step, this study develops a refined analysis grid of product innovations according to their content, their "localization" in the company's offer or organization, and the degree of impact they introduce. It has been found that the innovation of telecommunications companies is based on the complicity product price. An innovation products and prices on the market, causing the increase of subscribers, and causing a buying behavior calling them to a high degree of consumption. This triggers an increase in production, therefore increase in sales or the financial indicator, thus encouraging growth on the income rates profitable to businesses. That is why this work has identified the determinants of innovation produced within the telecommunications companies in Congo Brazzaville. This is based on a joint investigation carried out mainly by 4 companies, notably MTN, AIRTEL, WARID, and AZUR, which we found more productive and representative in terms of innovation factors and performance indicators. The quantitative data was collected from 2009 to 2016 through the Regulatory Agency of Telecommunication in Congo, convenience sampling was then employed to select four (4) companies. The quantitative data generated from this study was analyzed using Eviews.
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Why is it important?
This analysis evaluated the pricing innovation strategy impact for telecommunication companies in Congo Brazzaville. In the first step, this analysis showed how the price was influencing the commercial performance of telecommunication sector and contributed in the economic development in Congo Brazzaville situation.
Perspectives
This study provides important knowledge regarding enterprise strategies. It has given in detail a lot of information for how leaders should manage their companies. this work is like a mirror for companies who want to develop their companies and to keep their competitiveness at a high level, especially in the telecom companies.
Dr Madgil Don Stenay Junior NGOMAH
Universite Marien Ngouabi
Read the Original
This page is a summary of: Pricing Innovation Strategy Impact for Telecommunication Industry Companies in Congo Brazzaville Based on Elasticity Analysis, International Journal of Economics & Management Sciences, January 2018, OMICS Publishing Group,
DOI: 10.4172/2162-6359.1000517.
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