What is it about?
This study examines the factors influencing intention to adopt internet banking by postgraduate students of the University of Ibadan, Nigeria. The study adopted the Technology Acceptance Model and Theory of Planned Behaviour as the theoretical framework. The survey instrument employed involved design and administration of a total of 522 survey questionnaires within the University. The results of the study reveal no significant relationship between demographic characteristics of the students and intention to adopt internet banking, while the individual factors (attitude, trust, perceived usefulness, perceived ease of use and perceived behavioural control), and social factor (subjective norms) significantly influenced intention of the students to adoption internet banking. The study concludes that even though some students are yet to adopt the use of internet banking, their attitude towards online banking is favourable.
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Why is it important?
The study gives an exposition into the factors banks should consider while providing internet banking services
Perspectives
The study gives an exposition into the factors banks should consider while providing internet banking services. Banks are advised to intensify efforts to improve the security of online banking platform as well as continue to educate their customers on the perceived benefits of internet banking in addition to making the platform more user-friendly and easy to use.
Dr Funmilola O Omotayo
Univeristy of Ibadan
Read the Original
This page is a summary of: Factors Influencing Intention to Adopt Internet Banking by Postgraduate Students of the University of Ibadan, Nigeria, The Journal of Internet Banking and Commerce, January 2015, OMICS Publishing Group,
DOI: 10.4172/1204-5357.1000123.
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