What is it about?
This text uses a step-by-step approach to the strategic use of nontraditional media by both marketing and advertising professionals, this concise guide focuses on alternative choices to more traditional marketing and advertising methods.
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Why is it important?
Understanding why creative teams and marketers might choose nontraditional media vehicles over other media, or as a compliment to other more traditional vehicles, is a great way to attract not only smaller niche markets but gives the brand a creative voice in multiple locations and in multiple ways.
Perspectives
This text is all about creative options that move beyond traditional media, the Internet and social media. It looks at the voice of advertising in smaller but more creative ways.
Professor Robyn Blakeman
University of Tennessee, Knoxville
Read the Original
This page is a summary of: Nontraditional Media in Marketing and Advertising, January 2014, SAGE Publications,
DOI: 10.4135/9781506335261.
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