What is it about?
The theory explains motivation by fear, risk appraisal (severity/vulnerability) and coping appraisal (response-efficacy/response-costs/self-efficacy)
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Why is it important?
to understand the role of emotions and affects in the process of behavior change, as well as the interplay of risk appraisal and coping appraisal
Perspectives
short description, easy to read and good starting point for further investigations
Professor Sonia Lippke
Jacobs University Bremen gGmbH
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This page is a summary of: Protection Motivation Theory, SAGE Publications,
DOI: 10.4135/9781483332222.n214.
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