• Nancy Rhodes
  • SAGE Publications
  • DOI: 10.4135/9781412956253.n1

Accessibility: how quickly information is retrieved from memory

What is it about?

Encyclopedia entry explaining what we mean by accessibility. In this case, it is about how quickly we can retrieve information from memory. We talk about it in the context of attitudes and norms. Accessible attitudes and norms are more strongly predictive of behavior.

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