What is it about?
this study examines customers' role as a co-creator of value with self-service technologies using the role theory as the theoretical foundation
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Why is it important?
This study fills the theoretical gap by understanding role of the customer in co-creating value at technological interfaces.
Perspectives
It a great pleasure for me to share these research findings with scholars and practitioners to understand customers' role in SSTs
Badra Galdolage
University of Sri Jayewardenepura
Read the Original
This page is a summary of: Customers’ Role in Co-Creating Value at Self-Service Technologies: From Role Theory Perspective, Sri Lanka Journal of Marketing, January 2021, Sri Lanka Journals Online (SLJOL),
DOI: 10.4038/sljmuok.v7i1.57.
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