Segmenting Brand Value Perceptions of Consumers in Virtual Worlds

Stuart J. Barnes, Jan Mattsson
  • International Journal of Online Marketing, January 2011, IGI Global
  • DOI: 10.4018/ijom.2011010101

The authors haven't finished explaining this publication. If you are the author, sign in to claim or explain your work.

Read Publication

http://dx.doi.org/10.4018/ijom.2011010101

The following have contributed to this page: Professor Jan Mattsson