What is it about?
We used Facebook ads to generate attention and trafic to a web page with health promotion content. A one month ads campaign increased daily trafic fourfold.
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Why is it important?
The success of health promotion campaigns depend on the attention they receive. Facebook ads significantly increased attention to our campaign.
Perspectives
Using Facebook ads may be helpful in health promotion campaigns.
Professor Rolf Wynn
UiT Norges arktiske universitet
Read the Original
This page is a summary of: Impact of Facebook Ads for Sexual Health Promotion Via an Educational Web App, International Journal of E-Health and Medical Communications, April 2017, IGI Global,
DOI: 10.4018/ijehmc.2017040102.
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