What is it about?
The study identifies the reasons why Filipinos are not engaged in online shopping.
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Why is it important?
In business point of view, the findings can be utilized to develop marketing strategies to attract Filipinos to engage in online shopping. In the academic point of view, it adds to the existing knowledge of online shopping behavior.
Perspectives
The study provides me perspectives how Filipinos value their money. They want to get the best value of their money by comparing the benefits of buying in malls or in online shopping websites.
Rex Bringula
University of the East
Read the Original
This page is a summary of: Reasons for Non-Engagement in Online Shopping, International Journal of E-Business Research, April 2016, IGI Global,
DOI: 10.4018/ijebr.2016040102.
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