What is it about?
This is about various processes adopted for branding in SMEs.
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Why is it important?
It explains the importance and impact branding creates and helps SMEs improve performance
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This page is a summary of: SMEs and Branding Strategies, International Journal of Applied Management Sciences and Engineering, January 2017, IGI Global,
DOI: 10.4018/ijamse.2017010104.
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